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General Guides and E-Resources for the Sports Industry

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Print Resources

Carfagna, Peter A. Sports and the Law : Examining the Legal Evolution of America's Three "Major Leagues." 2nd ed. St. Paul, MN : Thomson/West, c2011.
LC Call Number: KF3989 .C374 2011
LC Catalog Record: 2011290913

Issue 3/4: Summer 2005
Updated December 2016

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Table of Contents

General Guides and E-Resources
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Sports Marketing    
Building & Managing Sports Venues    

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Caption (left): Athletic equipment. National Photo Co. from the
National Photo Company Collection
(Library of Congress)
Reproduction number: LC-USZ62-96727
This books looks at the legal organizing issues involving Major League Baseball, the National Football League, and the National Basketball Association. Includes discussions of the anti-trust exemption for baseball, age eligibility rules, franchise relocation, stadium naming rights, collective bargaining agreements, etc.

College Jersey 13 Buie Stitched Mountaineers White Andrew Conrad, Mark. The Business of Sports : A Primer for Journalists. Mahwah, N.J. : L. Erlbaum Associates, 2006. 329 p.
LC Call Number: GV716 .C665 2006
LC Catalog Record: 2005040116
Table of Contents
Publisher's description

College Jersey 13 Buie Stitched Mountaineers White Andrew This book was written specifically for journalists covering sports so that they could understand the various components and better report on the business end of teams and leagues. Includes references and a nice glossary.

Fizel, John, ed. Handbook of sports economics research . Armonk, N.Y. : M.E. Sharpe, c2006. 280 p.
LC Call Number: GV716 .H36 2006
LC Catalog Record: 2005018045
Table of Contents

Includes chapters on a variety of professional sports in the United States. Also includes chapters on women's athletics and European football (soccer).

Fort, Rodney D. Sports economics. 3rd ed. Boston : Prentice Hall, c2011.
LC Call Number: GV716.F68 2011
LC Catalog Record: 2010019675

Foster, George, and others. The business of sports : text and cases on strategy and management. Mason, OH : Thomson/South-Western, c2006. 492 p.
LC Call Number: GV713 .F62 2006
LC Catalog Record: 2005922356
Table of Contents

Looks at various aspects of sports business, using case studies focusing on specific teams, athletes, sports arenas, and media.

Humphreys, Brad R. and Dennis R. Howard, eds. Business of sports. Westport, Conn. : Praeger, 2008.
LC Call Number: GV716.B89 2008
LC Catalog Record: 2008008547
Table of Contents

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Inside the Ownership of Pro Sports. Chicago, IL. : Team Marketing Report. Annual. 1995 - present.
Not available in the collections of the Library of Congress.
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Most recent edition is available for purchase in disk format from the publisher.

A source of extensive sports business data and analysis, including details on every MLB (Major League Baseball), MLS (Major League Soccer), NBA (National Basketball Association), NFL (National Football League), and NHL (National Hockey League) franchise, broadcast deals, leave arrangements, sporsorships, and more

Journal of Sports Economics, Thousand Oaks, CA : Sage Publications, c2000-
LC Call Number: GV561 .J683
LC Catalog Record: sn99009381
Online version (Available by subscription.)

A scholarly journal publishing research on the subject of sports economics. The journal is intended to further research in the field of sports economics by conducting theoretical and empirical research.

Jozsa, Frank P. Global sports : cultures, markets and organizations Singapore ; Hackensack, NJ : World Scientific, c2009.
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LC Call Number: GV706.35 .J675 2009
LC Catalog Record: 2009279754

Leeds, Michael and Peter von Allmen. Economics of Sports. 5th ed. Boston : Person, c2014.
LC Call Number: GV716 .L44 2014
LC Catalog Record: 2012032292

A textbook look at the economic aspects of the sports business. Topic include labor, public finance, and amateur sports.

Platt, Victoria A., "Tackling the Hard To Find Industries: Professional Sports Franchises Are Our Playground," Presentation at the Special Libraries Association's Annual Conference, Baltimore, MD. June 2006.
Available online from the Internet Archive, February 21, 2007. [PDF Format: 1.6 MB / 64 p.]

General discussion of hard-to-find industry information using sports as an example.

Plunkett's sports industry almanac : the only comprehensive guide to the sports industry. Houston, Tex. : Plunkett Research, Ltd., c2005-
LC Call Number: GV716 .P58
LC Catalog Record: 2005252382
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Table of Contents

Covers the NFL, MLB, NASCAR, NBA and includes statistical information as well as related company and team profiles. Includes a substantial sports industry contacts list. Also available in the database Plunket Research online. Library subscription only available on-site.

Rosner, Scott R. and Kenneth L. Shropshire, eds. Business of sports 2nd ed. Sudbury, MA : Jones & Bartlett Learning, c2011.
LC Call Number: GV713.B87 2011
LC Catalog Record: 2010024220

Schaaf, Phil. Sports, Inc. : 100 Years of Sports Business. Amherst, N.Y. : Prometheus Books, 2004.
LC Call Number: GV716 .S315 2004
LC Catalog Record: 2003010191

Discusses the evolution of the modern sports industry including information on sponsorship, franchise relocation, radio and television, stadium issues, endorsements, etc.

Sports Market Place Directory. Millerton, N.Y.: Grey House Publishing, 2004-
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LC Catalog Record: 00233153

This publication has been recently taken over from Franklin Covey. It includes information on over 2,000 single sports or single sports teams, over 2,500 meetings, trade shows, and events, over 1,500 college teams, over 1,500 facilities, as well as information on professional services, agencies, media, sponsors, and leagues and state associations.

Stewart, Bob. College Jersey 13 Buie Stitched Mountaineers White Andrew Sport Funding and Finance. Second edition. London ; New York : Routledge, 2015.
LC Call Number: GV716 .S725 2015
LC Catalog Record: 2014005205

This is a textbook for students to learn about the commercial and financial structure of sports. Chapters included the basics of the business and financing it, but also includes chapters on sport cartels and wealth creation, setting up and understanding accounts, budgeting and costing, pricing, and feasibility studies. Title also includes an extensive bibliography.

Street & Smith's Sports Business Journal. Charlotte, NC : Street & Smith Sports Business Journal, 1998 - present.
LC Call Number: GV716 .S77
LC Catalog Record: 98643691
Publisher's web site:
Journal web site:

This journal is published 49 times a year and is targeted to sports executives and others interested in the business aspects of sports and sports related industries. The publisher also produces the e-mail daily - Sports Business Daily and other publications such as Street & Smith's Sports Gear.

Taylor, Tracy. Managing People in Sport Organizations : A Strategic Human Resource Management Perspective. Second Edition. London ; New York : Routledge, 2015.
LC Call Number: GV713 .T39 2015
LC Catalog Record: 2014024533

This title looks at the various human resource management approaches that can be used by sport organizations. Specific areas include: recruitment, training and development, performance management and appraisal, motivation and reward, organizational culture, employee relations, and diversity.

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Electronic Resources

This section of the guide offers a collection of online finding aids on the economic and business aspects of sports in general. Electronic resources focusing on the individual sports of baseball, basketball, golf, tennis, football, and soccer are listed in the sections of this guide covering those specific sports.

     General     Trade Associations      Libraries       Directories       Blogs         Rankings        

General Resources

Bloomberg - Sports

Mostly news related to sports around the world. Does include some research from private vendors.

Dennis Coates
Curriculum Vitae [PDF format: 58 KB/9 p.]

Professor at the University of Maryland Baltimore County who has written extensively on sports economics. Here are just a few of this works:
  • "Hotel Tax Collections and a Local Mega-Event," Working Papers 0901, International Association of Sports Economists & North American Association of Sports Economists (2009).
  • "Mega-Events and Housing Costs: Raising the Rent while Raising the Roof?," College Jersey 13 Buie Stitched Mountaineers White Andrew Working Papers 09023 Jr White Vernon Olive Jersey Adams Stitched College Ducks, International Association of Sports Economists & North American Association of Sports Economists (2009).
  • "Do Economists Reach a Conclusion on Subsidies for Sports Franchises, Stadiums, and Mega-Events?," Econ Journal Watch, vol. 5(3), pages 294-315, September (with Brad R. Humphrey).
  • "Professional Sports Facilities, Franchises and Urban Economic Development," UMBC Economics Department Working Papers 03-103 (2003, with Brad R. Humphrey).
  • "Stadiums And Arenas: Economic Development Or Economic Redistribution?," Contemporary Economic Policy, Western Economic Association International, vol. 25(4), pages 565-577, October (2007).

ESPN Sports Business Stadium Naming Rights or

A fairly current list of stadium names, team names, and naming right expiration dates.

Industry Statistics Sampler - NAICS 339920 Sporting and athletic goods manufacturing

This links provides access to data collected from the Census Bureau for NAICS code 339920 which comprises establishments primarily engaged in manufacturing sporting and athletic goods (except apparel and footwear). See the Product line tab for more specifics on Golf balls and clubs and Sporting and athletic goods manufacturing. Manufacturing athletic footwear--are classified in U.S. Industry 316219 (
Internet Public Library (IPL2): Sports Category
Lists freely available Web sites on sports reviewed by IPL librarians.

National Collegiate Athletic Association (NCAA)

Resources for various types of research about collegiate sports and collegiate sports participation in Divisions I, II, and III. Covers all sports for men and women. Good source for collegiate Sports Sponsorship and Participation Research.

National Federation of State High School Associations

Good statistics on high school sports participation. The website data goes back to 2007/08 but there is information tracked back to 1969.

National Sports Law Institute (NSLI) (affiliated with Marquette’s Sports Law program)

This is the website of the National Sports Law Institute which was founded in 1989. The Sports Law Research Website page in the Publications & Research section is a collection of legal and academic websites that provide useful information on the subject of sports law. There is also a Sports Facility Reports area with information back to 2000 which include a variety of facility related research as well as comparisons of Team Values of the Major Professional Sports Leagues. Here you can also access the Marquette Sports Law Review (formerly the Marquette Sports Law Journal), and For The Record which was the official newsletter of the National Sports Law Institute from 1990 until June of 2011.

Open Source Sports

This is going to be a series of databases for the sports of football, baseball, hockey, and basketball (other sports may be added later). Data will be added over time, but baseball data is from the Lahman Baseball Database is part of this database. It contains individual and team statistics from 1871 to present. Women's basketball data from 1996 through the 2012 and men's hockey covers the following early and alternative leagues: NHA, PCHA, WCHL (known as the WHL in its final year), and WHA. It contains individual and team statistics from 1909-10 through the 2011-12 season. Men's basketball and football are supposed to be added in 2013.

Robert A. Baade

Professor at the A.B. Dick Professor of Economics and Business at Lake Forest College. Here is a sample of his work on sports economics:
  • “Selling the Game: Estimating the Economic Impact of Professional Sports through Taxable Sales.” Southern Economic Journal 74.3 (2008): 794-810 (with Robert Baumann, and Victor A. Matheson).
  • “The Economic Impact of Mega Sports Events.” Elgar Companion to the Economics of Sports. Eds. Wladimir Andreff and Stefan Szymanski. London: Edward Elgar Publishing, 2007. 177-82.
  • “A Tale of Two Stadiums: Comparing the Economic Impact of Chicago’s Wrigley Field and U.S. Cellular Field.” Geographische Rundschau International Edition 3.1 (2007): 53-8. (with Victor A. Matheson, and Mariya Nikolova)
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  • “Estimating the Economic Impact of Natural and Social Disasters with an Application to Hurricane Katrina.” Urban Studies 44.11 (2007): 2061-76 (with Robert Baumann, and Victor A. Matheson).
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Rod's Sports Economics: Rodney Fort's Sports Business Data

Formerly a Professor of Economics at Washington State University, Fort became Professor of Sports Management at the University of Michigan in 2007. His web site includes a Sports Business Data section containing data on baseball, basketball, football, and hockey.

Sage Business Researcher
Available to onsite patrons only and other subscribers

A subscription database targeted to university students that is available for researchers at the Library of Congress. The databases has reports and articles on various topics. In the case of this industry it includes report "The Sports Business" (September 2017) and the article "Stadium Shuffle Dooms "White Elephants", "Women’s Sports Still Searching for Parity Discussion Questions" as well as data related to: Media Rights To Be Top Sports Revenue Source, Younger Fans Stream Super Bowl on Smartphones, NFL is Highest-Valued Pro Sports League, etc.

Sports Business Research Network

A subscription database which covers 1993 to present. Contains statistical market research data for 63 sports and 85 product categories. Offers full-text articles and reports in more than 10 leading trade publications covering U.S. and international sports marketing, sporting goods, and export and import statistics. Other topics covered are sports equipment, participation in sports, sports broadcasting, and newsletters dealing with finance, licensing, and sponsorship.

Sports Industry Group

News sources for sports with a focus on the United Kingdom. Covers a wide range of sports including cricket, basketball, football (soccer), boxing, cycling, NFL, rugby, etc.

Sport Information Resource Centre

SIRC is a sports documentation and information center in Canada. SIRC offers subscription databases. The Sport database contains more than 400,000 citations covering 1975 to present with approximately 1,200 new citations added monthly. It includes some information on sports management which is of value for the sports business community. The SportDiscus bibliographic database includes topics such as corporate wellness, team building, physical health of employees, and work-related activities.

Stefan Szymanski, PhD

Dr. Szymanski is the Stephen J. Galetti Collegiate Professor of Sport Management who writes regularly for Forbes and The Guardian on the business and economics of sports. His articles include: "A Theory of the Evolution of Modern Sport," Working Papers 0630, International Association of Sports Economists & North American Association of Sports Economists and "Why Have Premium Sports Rights Migrated to Pay-TV in Europe but not in the US?," IASE Conference Papers 0308, International Association of Sports Economists. He has also written the books Handbook on the Economics of Sport (2005), Playbooks and Checkbooks : An Introduction to the Economics of Modern Sports (2009), and The Comparative Economics of Sport (2010). He also wrote Soccernomics with Simon Kuper.

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International Association for Sports Information

Archive of freely available information from this association. Lists sports databases from numerous countries. Includes some information on sports management and business.

International Association of Venue Managers

Much of the data is for members only however, their Resource area has newsletter articles as well as Facility Manager Magazine from 2007.

Sports & Fitness Industry Association (SFIA)

The Sports & Fitness Industry Association (SFIA), formerly the SGMA, is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.


LA84 Foundation

The Armature Athletic Foundation was endowed with funds left over from the Los Angeles Olympics in 1984 (LA84). In 2007 it became known as the LA84 Foundation. The AAF Sports Library is a comprehensive collection of sports information. It provides traditional library services and has built an extensive digital collection of sports publications which is available for free in full-text.

Professional Sports Business

Prepared by Babson College Library, this guide points to many standard sources about the business of professional sports that may be available and of interest to researchers beyond the Babson campus.

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Sports Equipment Worldwide Database

Searchable directory of sports equipment industry. A B-to-B Web site dealing with import and export of sporting goods.

Sports directory with over 4,000 sports industry addresses and contacts including sports marketing companies.

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"A resource for the exchange of commercial information for tenders, job vacancies, conference listings, a sport event calendar and a directory of people and organizations, including a new appointments section 'People Moves'."

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ESPN Magazine

They do web based articles on various topics. A search on money issue brings up articles on "Best-paying teams in the world," "Highest-paying teams in the world," "Best-paid athletes from 200 countries," and "ESPN The Magazine Sportingintelligence Global Salary Survey" all of which seem to be related to an ongoing salary survey project.

MIT Sloan Sports Analytics Conference

This conference is for professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the global sports industry. The conference started in 2006 but videos for past conference from 2009.

Network 54

A large collection of publicly accessible forums and bulletin boards devoted to entertainment, sports, gaming, etc. Nearly every page of every forum can be received in RSS format. Simply browse to the forum you want to monitor and add ;xml=rss to the end of the URL after you have downloaded an RSS reader. For those new to RSS and Web logs: What is RSS?


Original news stories and features on important developments in sports business, sports law, and sports academia. They have teamed up with other sources like ESPN Magazine for salary surveys related to their sports salaries subscription database.

Sports Economist

This is a blog produced by a group of scholars who apply economic thinking to sports. Contributors are: Dennis Coats, Phil Miller, Brian Goff, Brad Humphreys, Liam Lenten, Robert Macdonald, Victor Matheson, Raymond Sauer.

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Forbes - Lists

Includes lists for: baseball's valuable teams and top earning players; basketball team values and highest-paid players; football team values and highest-earning players; hockey team values and highest-paid players; world's most valuable soccer teams and highest-paid soccer players, and the world's highest paid tennis players, and NASCAR team value information and highest-paid drivers.

Highest paid athletes (2012)

Highest paid athletes (2012)

Most valuable brands in sports

Ten Richest Sporting Events In The World (2012)

The Power 100: The most influential people in the world of sports (2007)

World's most valuable sports teams (2012)

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Library of Congress Catalog Searches

Additional works on the sports business in the Library of Congress may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected. Please be aware that during periods of heavy use you may encounter delays in accessing the catalog. Please see the individual sports business sections of this guide for catalog searches relating to them. For assistance in locating the many other subject headings which relate to the sports business, please consult a reference librarian.

Last Updated: 11/07/2017

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